Actress Alia Bhatt has stated that style is important. The Raazi actress herself is an investor in a fashion-tech start-up business called ‘The StyleCracker Box Club. It brings forward the concept of personal styling being accessible to everyone via a membership programme. A personalized box of fashion items, curated every 6 weeks by a celebrity stylist, will be sent out to customers everywhere. Boasting of around four products per box and a mixture of items such as bags, footwear, accessories, and clothes, the app is sure to cause anticipation. Alia explained in a statement, "I think that's really cool because basically you're just making sure you're stamping that all year round you're going to be super stylish and you don't have to thin k about it. You have a box coming every six weeks.
— Rubaina Bilgrami
Picture Credits - IANS